DNA in the News Advertising Policy

DNA in the News accepts advertising from third parties ("Advertisers"). These may include third party banners, badges, contextual advertising and content created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising"). For the purpose of this policy, the terms "Advertising" and "Advertisements" include third party banners, links, native advertisements and other content provided by or on behalf of Advertisers. It is the Advertiser responsibility to ensure the accuracy and objectivity of their Advertising. DNA in the News has created the following guidelines to oversee various aspects of Advertising on properties within this site (each a "DNA in the News Property"), which include websites and mobile applications directed to consumers. These will be referred to as the "DNA in the News User Properties.”

This policy administers the acceptance of Advertisements, how Advertisements are displayed on the DNA in the News site, and the removal of Advertisements. DNA in the News has sole and absolute discretion with regards how this policy is interpreted and enforced as well as all additional issues relevant to Advertising on DNA in the News. DNA in the News may change this policy at any time by its sole discretion to the applicable DNA in the News Property by posting a revised policy.

  • DNA in the News has sole discretion for determining the types of Advertising that will be accepted and displayed.
  • DNA in the News will not knowingly accept Advertising that is not factually accurate and in good taste, in the opinion of DNA in the News.
  • A click on an Advertisement may only link the end user to the Advertiser's site or to relevant sponsored content area on DNA in the News Property.
  • DNA in the News retains the exclusive right to determine how any and all search results for specific information by keyword or topic are displayed on a DNA in the News Property.
  • The hyperlinks in the Ads by Google section on applicable DNA in the News Consumer Properties Search pages are Advertisements that have been purchased by companies that desire to have links to their websites appear adjacent to search results in response to specific terms as described in the "Ads by Google.”
  • DNA in the News reserves the right to decide at any time in its sole discretion whether it will accept, reject, cancel, or remove Advertising.

    Complying with all domestic and foreign laws and regulations applicable to Advertising within DNA in the News (and to include all legally required legends, disclosures and statements in such Advertising), including without limitation the current FDA guidelines for Direct to Consumer (DTC) advertising is a responsibility of the Advertiser. DNA in the News does not monitor compliance with such laws and regulations. However, if DNA in the News becomes aware of any breach or potential breach of any applicable law or regulation or guidelines, DNA in the News may remove the Advertising from DNA in the News Property.

  • Advertising on DNA in the News will NOT include any pixels, tags, flash containers or any other type of information collection software code (any such pixel, tag, code or device a "Pixel") or place any beacons, cookies or other information collection devices on the browsers of users of DNA in the News.